Jayesh Bharuka, manager - Export Marketing, Garware Polyester at Labelexpo India 2018.
Jayesh Bharuka, managing director - Export Marketing, Garware Polyester at Labelexpo India 2018

Garware Polyester Ltd. participated in Labelexpo India 2022 with a new product offering – shrink labels. Shrink labels are normally used to wrap an unabridged label canteen, from elevation to lesser. With its new product, the visitor intends to increase its visibility in the labels segment. This is the tertiary time the company is participating in Labelexpo India and says that with every edition, the show has been improving and alluring customers from wider areas.

"We have received expert response at the exhibition. We never expected people to come in such huge numbers at our stand. We as well generated some good queries. By the await of it, this show seems to have graduated to a whole new level and we volition not hesitate to come up back to the prove again in the side by side edition," says Jayesh Bharuka, manager at Garware Polyester Ltd.

During the show, the company displayed its flagship product, a high-shrink characterization with lxx% shrinkage chapters wrap-effectually label which has the ability to replace modest wrap-around labels to encompass the entire canteen. This label helps in better branding of the production as the print-able area is increased.

"The label industry is doing quite well. It is growing by around 10-12% every twelvemonth. With more customers shifting from traditional labels to loftier shrink labels, I think nosotros could very well manage to sell the product to the masses. Besides, the concept of shrink labels has been a huge hit in the overseas market. Our company exports 60-70% of its products to other countries while the local product and distribution stands at 30-40%. This is another factor which would help sell the product ameliorate in the marketplace," Bharuka concludes.

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